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9780471684763

Marketing Research Essentials

Marketing Research Essentials
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Product details

  • ISBN-13: 9780471684763
  • ISBN: 0471684767
  • Edition: 5
  • Publication Date: 2005
  • Publisher: John Wiley & Sons Inc

AUTHOR

McDaniel, Carl, Gates, Roger

SUMMARY

This book is packed with the hottest trends, insights and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today.McDaniel, Carl is the author of 'Marketing Research Essentials', published 2005 under ISBN 9780471684763 and ISBN 0471684767.

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