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9780470087015

Marketing Research Essentials

Marketing Research Essentials
$132.20
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Product details

  • ISBN-13: 9780470087015
  • ISBN: 0470087013
  • Edition: 6
  • Publication Date: 2007
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

McDaniel, Carl, Gates, Roger

SUMMARY

Written by marketing professionals with over 40 years combined experience, this book is packed with the hottest trends, insights and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today.McDaniel, Carl is the author of 'Marketing Research Essentials ', published 2007 under ISBN 9780470087015 and ISBN 0470087013.

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