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9780470131985

Marketing Research Essentials, with SPSS

Marketing Research Essentials, with SPSS
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Product details

  • ISBN-13: 9780470131985
  • ISBN: 0470131985
  • Edition: 6
  • Publication Date: 2007
  • Publisher: Wiley

AUTHOR

Roger Gates, Carl McDaniel Jr.

SUMMARY

This book is packed with the hottest trends, insights and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today.Roger Gates is the author of 'Marketing Research Essentials, with SPSS', published 2007 under ISBN 9780470131985 and ISBN 0470131985.

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