Marketing Research And Information Services 2003 Industry Report

This book introduces marketing research and information services as an industry and a profession. It reviews the history of the industry, discusses competitive strategies, and identifies trends for the future. It talks about the roles of researchers, consultants, providers, and clients. The book builds upon interviews with industry leaders, online surveys of providers and users of information, research, and consulting services, economic census data, and an extensive review of academic and trade literature. The book discusses the effects of technological, economic, political, and social events. It provides a categorization of information providers and suggests a logical client organization around information services functions.Miller, Thomas W. is the author of 'Marketing Research And Information Services 2003 Industry Report', published 2003 under ISBN 9780972729703 and ISBN 0972729704.