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9780273651130

Marketing Research An Integrated Approach

Marketing Research An Integrated Approach
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Product details

  • ISBN-13: 9780273651130
  • ISBN: 0273651137
  • Publisher: Financial Times/Prentice Hall

AUTHOR

Wilson, Alan M., Gutmann, Justin

SUMMARY

Alan Wilson is Reader in Marketing at Strathclyde University and is Chief Examiner for the CIM/MRS joint module on Marketing Research and Information.Wilson, Alan M. is the author of 'Marketing Research An Integrated Approach' with ISBN 9780273651130 and ISBN 0273651137.

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