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9780132279468

Marketing Research An Applied Orientation

Marketing Research An Applied Orientation
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Product details

  • ISBN-13: 9780132279468
  • ISBN: 0132279460
  • Edition: 5
  • Publication Date: 2006
  • Publisher: Prentice Hall

AUTHOR

Malhotra, Naresh K., SPSS

SUMMARY

For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis. The global leader because it presents a comprehensive look at the principles and practices of marketing research from a manager's perspective.Malhotra, Naresh K. is the author of 'Marketing Research An Applied Orientation', published 2006 under ISBN 9780132279468 and ISBN 0132279460.

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