4660300
9780132221177
Marketing Research An Applied Orientation
by Malhotra, Naresh K.
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- Condition: Good
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Product details
- ISBN-13: 9780132221177
- ISBN: 0132221179
- Publication Date: 2006
- Publisher: Prentice Hall
AUTHOR
1 Customer Product ReviewsSUMMARY
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.Malhotra, Naresh K. is the author of 'Marketing Research An Applied Orientation', published 2006 under ISBN 9780132221177 and ISBN 0132221179.
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