4453090

9780273695301

Marketing Research An Applied Approach - European

Marketing Research An Applied Approach - European
$112.86
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  • ISBN-13: 9780273695301
  • ISBN: 0273695304
  • Edition: 2
  • Publication Date: 2005
  • Publisher: Financial Times/Prentice Hall

AUTHOR

Malhotra, Naresh, Birks, David

SUMMARY

This textbook has several strengths. The first one is that it is the most comprehensive and stringent textbook in marketing research that I have encountered. The students that have used the text agree upon that it is a comprehensive and pedagogicMalhotra, Naresh is the author of 'Marketing Research An Applied Approach - European', published 2005 under ISBN 9780273695301 and ISBN 0273695304.

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