4453090
9780273695301
This textbook has several strengths. The first one is that it is the most comprehensive and stringent textbook in marketing research that I have encountered. The students that have used the text agree upon that it is a comprehensive and pedagogicMalhotra, Naresh is the author of 'Marketing Research An Applied Approach - European', published 2005 under ISBN 9780273695301 and ISBN 0273695304.
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