2129259
9780131449688
Marketing Real People, Real Choices
by Solomon, Michael, Stuart, Elnora W., Marshall, Greg W.
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- Condition: Very Good
- Provider: BookCellar Contact
- Provider Rating: 92%
- Ships From: Nashua, NH
- Shipping: Standard, Expedited
- Comments: May have highlighting or writing and wear to cover. May not include supplemental items like CDs or access codes. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Product details
- ISBN-13: 9780131449688
- ISBN: 0131449680
- Edition: 4
- Publication Date: 0019
- Publisher: Prentice Hall PTR
AUTHOR
SUMMARY
Introducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketing. Case studies focus on companies where the answers are not clear-cut.Solomon, Michael is the author of 'Marketing Real People, Real Choices', published 0019 under ISBN 9780131449688 and ISBN 0131449680.
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