5248448
9780275924997
Marketing Public Transit A Strategic Approach
by Lovelock, Christopher H., Day, George S., Lewin, Gordon
About this item
- Condition: New
- Provider: LightningBooks Contact
- Provider Rating: 85%
- Ships From: Multiple Locations
- Shipping: Standard, Expedited (tracking available)
- Comments: Fast shipping! All orders include delivery confirmation.
Product details
- ISBN-13: 9780275924997
- ISBN: 0275924998
- Publication Date: 1987
- Publisher: Greenwood Publishing Group, Incorporated
AUTHOR
SUMMARY
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.Lovelock, Christopher H. is the author of 'Marketing Public Transit A Strategic Approach', published 1987 under ISBN 9780275924997 and ISBN 0275924998.
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