1172175
9780735201798
This text teaches readers how to work with the internal hurdles that stand between them and their potential markets. It takes a look at the role of marketing in any profession and covers the marketing process.Kotler, Philip is the author of 'Marketing Professional Services Forward-Thinking Strategies for Boosting Your Business, Your Image, and Your Profits', published 2002 under ISBN 9780735201798 and ISBN 073520179X.
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