Marketing Principles Essentials (Essentials Study Guides)

Name: Marketing Principles Essentials (Essentials Study Guides)
Author: James E. Finch
ISBN: 9780878916931

by James E. Finch

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ISBN-13: 9780878916931
ISBN: 0878916938
Publisher: Research & Education Association

AUTHOR

James E. Finch

SUMMARY

Covers the marketing environment, market research, target markets, product planning and management, distribution systems, wholesaling and retailing, promotional strategy, pricing policies and strategies, marketing evaluation and control, marketing applications in special fields.James E. Finch is the author of 'Marketing Principles Essentials (Essentials Study Guides)' with ISBN 9780878916931 and ISBN 0878916938.

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