Marketing Principles and Practices: An Introductory Approach

Vernon Stauble is one of the pioneers in the study of relationship selling.” He is internationally respected as a Marketing Consultant, with corporate and government clients in the United States, Latin America, Canada, Europe, Asian and the Middle East. Dr. Stauble’s contributions include: the Book of Honor, the George Washington Gold Medal, and California State Polytechnic University’s Wang Excellence Award (first recipient), Golden Leaves Award in recognition of writing and publishing a substantive contribution to the literature of higher education,” and Favorite” faculty member in 2007 for dedication to teaching and making students’ experience worthwhile.” He is also the recipient of ten outstanding teaching awards. Dr. Stauble is noted in Men of Achievement, Who’s Who in Business & Finance and Who’s Who in the West.Vernon Stauble is the author of 'Marketing Principles and Practices: An Introductory Approach' with ISBN 9780977052882 and ISBN 0977052885.