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9780324200447

Marketing Principles and Best Practices With Infotrac

Marketing Principles and Best Practices With Infotrac
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Product details

  • ISBN-13: 9780324200447
  • ISBN: 0324200447
  • Publication Date: 2004
  • Publisher: Cengage South-Western

AUTHOR

Hoffman, K. Douglas, Czinkota, Michael R., Dickson, Peter R.

SUMMARY

Each chapter in this book explains and illustrates the best practices from every facet of marketing and is written by an authority in that field. Without losing the distinct flavour of each contributing author, each chapter is consistent in format and pedagogy.Hoffman, K. Douglas is the author of 'Marketing Principles and Best Practices With Infotrac', published 2004 under ISBN 9780324200447 and ISBN 0324200447.

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