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1172159

9780195150568

Marketing Power of Emotion

Marketing Power of Emotion
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Product details

  • ISBN-13: 9780195150568
  • ISBN: 0195150562
  • Publisher: Oxford University Press, Incorporated

AUTHOR

O'Shaughnessy, John, O'Shaughnessy, Nicholas Jackson

SUMMARY

This work brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.O'Shaughnessy, John is the author of 'Marketing Power of Emotion' with ISBN 9780195150568 and ISBN 0195150562.

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