Marketing Plans How to Prepare Them, How to Use Them

MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.McDonald, Malcolm is the author of 'Marketing Plans How to Prepare Them, How to Use Them', published 2007 under ISBN 9780750683869 and ISBN 0750683864.