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9780750656252

Marketing Plans How to Prepare Them, How to Use Them

Marketing Plans How to Prepare Them, How to Use Them
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Product details

  • ISBN-13: 9780750656252
  • ISBN: 0750656255
  • Edition: 5
  • Publication Date: 2002
  • Publisher: Elsevier Science & Technology Books

AUTHOR

McDonald, Malcolm, Chartered Institute of Marketing Staff

SUMMARY

In this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained.McDonald, Malcolm is the author of 'Marketing Plans How to Prepare Them, How to Use Them', published 2002 under ISBN 9780750656252 and ISBN 0750656255.

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