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4395279

9780789023384

Marketing Planning Guide

Marketing Planning Guide
$72.11
$3.95 Shipping
  • Condition: Good
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Product details

  • ISBN-13: 9780789023384
  • ISBN: 0789023385
  • Edition: 3
  • Publisher: Routledge

AUTHOR

Stevens, Robert E., Loudon, David L., Wrenn, Bruce

SUMMARY

A step-by-step guide, this book offers the tools to use in preparing an effective marketing plan for a company. The 3rd edition includes over 50 pages of new & updated material.Stevens, Robert E. is the author of 'Marketing Planning Guide ' with ISBN 9780789023384 and ISBN 0789023385.

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