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9780135580653

Marketing Plan Workbook

Marketing Plan Workbook
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Product details

  • ISBN-13: 9780135580653
  • ISBN: 013558065X
  • Publisher: Prentice Hall PTR

AUTHOR

Makens, James C.

SUMMARY

James C. Makens has over sixteen years' experience as a marketing consultant and lecturer. He has served as Vice President of Marketing for General Medical Centers, Inc., and is currently an associate professor at Babcock Graduate School of Management, Wake Forest University, where he teaches marketing and business policy.Makens, James C. is the author of 'Marketing Plan Workbook' with ISBN 9780135580653 and ISBN 013558065X.

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