1172135
9780750647595
Marketing Plan in Colour (Chartered Institute of Marketing)
by Malcolm McDonald, Peter Morris
458959
About this item
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370333
About this item
- Condition: Good
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Product details
- ISBN-13: 9780750647595
- ISBN: 0750647590
- Edition: 2nd
- Publication Date: 2000
- Publisher: Butterworth-Heinemann
AUTHOR
SUMMARY
Fully updated and in colour throughout, this guide to marketing aids understanding and encourages marketing and other professionals to delve deeper into the planning process.Malcolm McDonald is the author of 'Marketing Plan in Colour (Chartered Institute of Marketing)', published 2000 under ISBN 9780750647595 and ISBN 0750647590.
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