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9780132237550

Marketing Plan Handbook

Marketing Plan Handbook
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Product details

  • ISBN-13: 9780132237550
  • ISBN: 0132237555
  • Edition: 3
  • Publication Date: 2007
  • Publisher: Prentice Hall

AUTHOR

Wood, Marian Burk

SUMMARY

For any marketing course that requires the development of a marketing plan, such as Marketing Management, Marketing Strategy and Principles of Marketing. Wood, 3/e is the only planning handbook that guides students through the step-by-step creation of a customized marketing plan while offering Palo Alto's Marketing PlanPro (a commercial software) to aid in the process.Wood, Marian Burk is the author of 'Marketing Plan Handbook ', published 2007 under ISBN 9780132237550 and ISBN 0132237555.

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