225912

9780130613172

Marketing Plan A Handbook

Marketing Plan A Handbook
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  • ISBN-13: 9780130613172
  • ISBN: 0130613177
  • Publisher: Prentice Hall PTR

AUTHOR

Wood, Marian Burk

SUMMARY

This hands-on supplement enables students to develop a realistic, customised marketing plan applying marketing concepts learned in the classroom.Wood, Marian Burk is the author of 'Marketing Plan A Handbook' with ISBN 9780130613172 and ISBN 0130613177.

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