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3597489

9780029175965

Marketing Places

Marketing Places
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Product details

  • ISBN-13: 9780029175965
  • ISBN: 0029175968
  • Publisher: Simon & Schuster

AUTHOR

Kotler, Philip, Haider, Donald H., Rein, Irving

SUMMARY

Acknowledgments 1. Places in Trouble 2. How Places Market Themselves 3. How Target Markets Make Their Choices 4. The Place Auditing and Strategic Market Planning Process 5. Strategies for Place Improvement 6. Designing the Place's Image 7. Distributing the Place's Image and Messages 8. Attracting the Tourism and Hospitality Business Markets 9. Attracting, Retaining, Expanding, and Starting Businesses 10. Expanding Exports and Stimulating Foreign Investment 11. Attracting Residents 12. Organizing for Change Notes IndexKotler, Philip is the author of 'Marketing Places' with ISBN 9780029175965 and ISBN 0029175968.

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