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35298261

9783824491346

Marketing Performance Management: Empirisches Fundament und Konzeption fr ein integriertes Marketingkennzahlensystem (neue betriebswirtschaftliche forschung (nbf)) (German Edition)

Marketing Performance Management: Empirisches Fundament und Konzeption fr ein integriertes Marketingkennzahlensystem (neue betriebswirtschaftliche forschung (nbf)) (German Edition)
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Product details

  • ISBN-13: 9783824491346
  • ISBN: 3824491346
  • Edition: 2004
  • Publication Date: 2004
  • Publisher: Deutscher Universitätsverlag

AUTHOR

Sven Reinecke

SUMMARY

Sven Reinecke is the author of 'Marketing Performance Management: Empirisches Fundament und Konzeption fr ein integriertes Marketingkennzahlensystem (neue betriebswirtschaftliche forschung (nbf)) (German Edition)', published 2004 under ISBN 9783824491346 and ISBN 3824491346.

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