Marketing Paperback w/PowerWeb Package

PART ONE: Marketing in a Dynamic Environment Chapter One:An Overview Of Contemporary Marketing Chapter Two:The Global Marketing Environment Chapter Three:Marketings Strategic Role In The Organization PART TWO:Buying Behavior Chapter Four:Consumer Buying Behavior And Decision Making Chapter Five:Business-To-Business Markets And Buying Behavior PART THREE:Marketing Research and Market Segmentation Chapter Six:Marketing Research and Decision Support Systems Chapter Seven:Market Segmentation and Targeting PART FOUR:Product and Service Concepts and Strategies Chapter Eight:Product and Service Concepts Chapter Nine:Developing New Products and Services Chapter Ten:Product and Service Strategies PART FIVE:Pricing Concepts and Strategies Chapter Eleven:Pricing Concepts Chapter Twelve:Price Determination and Pricing Strategies PART SIX:Marketing Channels and Logistics Chapter Fourteen:Retailing Chapter Fifteen:Wholesaling and Logistics Management PART SEVEN:Integrated Marketing Communications Chapter Sixteen:An Overview of Marketing Communications Chapter Seventeen:Advertising and Public Relations Chapter Eighteen:Consumer and Trade Sales Promotion Chapter Nineteen:Personal Selling And Sales Management Chapter Twenty:Direct Marketing Communications PART EIGHT:Electronic Commerce Chapter Twenty-One:Electronic Commerce Appendix A:Applications of Mathematical and Financial Tools to Marketing Decisions Appendix B:Developing a Marketing PlanWilliam O Bearden is the author of 'Marketing Paperback w/PowerWeb Package', published 2000 under ISBN 9780072461282 and ISBN 0072461284.