Marketing of Agricultural Products

Now in its ninth edition,Marketing of Agricultural Productsby Kohls and Uhl, is still the best in its field. Geared towards readers with little or no experience, this text strikes a balanced treatment between the facts, principles, and values involved in food marketing. It blends economic, marketing, and institutional approaches to provide the foundation needed by today's readers. SOME OF THE NEW FEATURES OF THIS EDITION ARE: New mini-cases dramatizing food marketing situations and problems. Assist readers in understanding and appreciating the real world of food marketing problem solving. New treatment of contemporary issues in food marketing, such as biotechnology, direct farmer marketing, and risk management. Helps readers understand how these new trends and developments affect food marketing. Special attention is given to the growing role of the Internet in the food industry. Assists readers in learning about and accessing on-line, the most recent food marketing studies, data sources, and websites.Kohls, Richard L. is the author of 'Marketing of Agricultural Products', published 2001 under ISBN 9780130105844 and ISBN 0130105848.