1172085
9780070113619
Marketing Myths That Are Killing Business The Cure for Death Wish Marketing
by Clancy, Kevin J., Shulman, Robert S.
67753
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Product details
- ISBN-13: 9780070113619
- ISBN: 0070113610
- Publisher: McGraw-Hill Companies, The
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SUMMARY
In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.Clancy, Kevin J. is the author of 'Marketing Myths That Are Killing Business The Cure for Death Wish Marketing' with ISBN 9780070113619 and ISBN 0070113610.
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