172986
9781578516001
Marketing Moves A New Approach to Profits, Growth, and Renewal
by Kotler, Philip, Jain, Dipak C., Maesincee, Suvit
67753
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Product details
- ISBN-13: 9781578516001
- ISBN: 1578516005
- Publisher: Harvard Business School Press
AUTHOR
SUMMARY
Philip Kotler and his co-authors are a voice of reason amidst the claims about the Internet and marketing. They show how to combine old tools and new strategies to redefine marketing for today's world, thus creating holistic marketing.Kotler, Philip is the author of 'Marketing Moves A New Approach to Profits, Growth, and Renewal' with ISBN 9781578516001 and ISBN 1578516005.
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