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9780471370604

Marketing Mistakes and Successes

Marketing Mistakes and Successes
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Product details

  • ISBN-13: 9780471370604
  • ISBN: 0471370606
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Hartley, Robert F.

SUMMARY

Using case studies of major companies such as IBM, Sears and Harley Davidson, this book explains how to analyse the marketing strategies and outcomes of a variety of corporations.Hartley, Robert F. is the author of 'Marketing Mistakes and Successes' with ISBN 9780471370604 and ISBN 0471370606.

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