6188523
9780470169810
Marketing Mistakes and Successes
by Robert F. Hartley
458959
About this item
- Condition: New
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- Provider Rating: 68%
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- Comments: In shrink wrap. Looks like an interesting title!
72212
About this item
- Condition: Acceptable
- Provider: Read A Book
- Provider Rating: 80%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. 27
Product details
- ISBN-13: 9780470169810
- ISBN: 0470169818
- Edition: 11th
- Publication Date: 2009
- Publisher: Wiley
AUTHOR
SUMMARY
Robert Hartley uses case studies of major companies such as IBM, Sears and Harley Davidson, to explain how to analyse the marketing strategies and outcomes of a variety of corporations.Robert F. Hartley is the author of 'Marketing Mistakes and Successes', published 2009 under ISBN 9780470169810 and ISBN 0470169818.
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