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6188523

9780470169810

Marketing Mistakes and Successes

Marketing Mistakes and Successes
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  • Ships From: San Diego, CA
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  • Comments: New. In shrink wrap. Looks like an interesting title!
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Product details

  • ISBN-13: 9780470169810
  • ISBN: 0470169818
  • Edition: 11th
  • Publication Date: 2009
  • Publisher: Wiley

AUTHOR

Robert F. Hartley

SUMMARY

Robert Hartley uses case studies of major companies such as IBM, Sears and Harley Davidson, to explain how to analyse the marketing strategies and outcomes of a variety of corporations.Robert F. Hartley is the author of 'Marketing Mistakes and Successes', published 2009 under ISBN 9780470169810 and ISBN 0470169818.

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