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9781403998613

Marketing Metaphors and Metamorphosis

Marketing Metaphors and Metamorphosis
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Product details

  • ISBN-13: 9781403998613
  • ISBN: 1403998612
  • Publication Date: 2007
  • Publisher: Palgrave Macmillan

AUTHOR

Kitchen, Philip J.

SUMMARY

Philip J. Kitchen holds the Chair of Strategic Marketing at Hull University Business School. He is the founding editor of the Journal of Marketing CommunicationsKitchen, Philip J. is the author of 'Marketing Metaphors and Metamorphosis', published 2007 under ISBN 9781403998613 and ISBN 1403998612.

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