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9780307354099

Marketing Mavens How the World's Best Put Customers at the Center and Make Marketing Everyone's Business

Marketing Mavens How the World's Best Put Customers at the Center and Make Marketing Everyone's Business
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Product details

  • ISBN-13: 9780307354099
  • ISBN: 0307354091
  • Publication Date: 2007
  • Publisher: Crown Publishing Group

AUTHOR

Capon, Noel

SUMMARY

Noel Capon is the R. C. Kopf Professor of International Marketing and former chair of the marketing division at Columbia Business School.Capon, Noel is the author of 'Marketing Mavens How the World's Best Put Customers at the Center and Make Marketing Everyone's Business', published 2007 under ISBN 9780307354099 and ISBN 0307354091.

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