5248428
9781418032142
A practical, step-by-step guide to success for individuals working in the field of massage, this new edition is based on field research that includes hundreds of interviews with massage school owners, teachers, practitioners, students, and the general public. This book distills information to address the marketing needs of virtually every type of massage practitioner. From the bare bones of marketing to outreach, public relations, and promotions, Marketing Massage provides the tools necessary to build and maintain a successful practice from every stage in an individual's career.Roseberry, Monica is the author of 'Marketing Massage From First Job to Dream Practice', published 2006 under ISBN 9781418032142 and ISBN 141803214X.
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