Marketing Marketing in the 21st Century

Barry Berman, Ph.D., is the Walter H. "Bud" Miller Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. He also serves as the Director of Hofstra University?s Executive Master of Business Administration program. Dr. Berman is the author or editor of numerous books and articles and is active in various professional associations. At Hofstra, he has received two Dean?s Awards. Dr. Berman has also been honored as Teacher of the Year by the Hofstra M.B.A. Association. Barry Berman and Joel R. Evans (Hofstra University) are co-authors of several best-selling texts, including Marketing in the 21st Century and Retail Management: A Strategic Approach (Prentice Hall). They have co-chaired numerous prestigious conferences, including the 1995 American Marketing Association Faculty Consortium on "Ethics and Social Responsibility in Marketing" and the 2000 Academy of Marketing Science/American Collegiate Retailing Association Triennial Retailing Conference. Each has a chapter in the most recent edition of Dartnell?s Marketing Manager?s Handbook. Drs. Evans and Berman have been consultants for such firms as Fortunoff, NCR, PepsiCo, and Simon Properties. Both regularly teach undergraduate and graduate marketing courses to a wide range of students.Evans, Joel R. is the author of 'Marketing Marketing in the 21st Century', published 2006 under ISBN 9780759391550 and ISBN 0759391556.