6103118

9780136009986

Marketing Management

Marketing Management
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  • ISBN-13: 9780136009986
  • ISBN: 0136009980
  • Edition: 13
  • Publication Date: 2008
  • Publisher: Prentice Hall

AUTHOR

Kotler, Philip, Keller, Kevin

SUMMARY

This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.Kotler, Philip is the author of 'Marketing Management', published 2008 under ISBN 9780136009986 and ISBN 0136009980.

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