4660205
9780131963344
Marketing Management
by Winer, Russell S.
About this item
- Condition: Good
- Provider: mtwyouth Contact
- Provider Rating: 88%
- Ships From: Boston, MA
- Shipping: Standard, Expedited (tracking available)
- Comments: . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Product details
- ISBN-13: 9780131963344
- ISBN: 0131963341
- Edition: 3
- Publication Date: 2006
- Publisher: Prentice Hall
AUTHOR
SUMMARY
This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers.Winer, Russell S. is the author of 'Marketing Management ', published 2006 under ISBN 9780131963344 and ISBN 0131963341.
[read more]
The ValoreBooks Guarantee
With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.
