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1172037

9780789012333

Marketing Management Text and Cases

Marketing Management Text and Cases
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  • Condition: New
  • Provider: buybestbooks15 Contact
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  • Ships From: STERLING HEIGHTS, MI
  • Shipping: Standard
  • Comments: ALTERNATE EDITION: New Book Paperback International edition, We Ship to PO BOX Address also.
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Product details

  • ISBN-13: 9780789012333
  • ISBN: 0789012332
  • Publisher: Routledge

AUTHOR

Loudon, David L., Stevens, Robert E., Wrenn, Bruce

SUMMARY

This easy-to-read resource integrates understandable concepts and techniques with demonstrative tables, graphs, and case studies. Three leading experts in marketing research and management teach you how to market any business, from waterparks to algae-harvesting.Loudon, David L. is the author of 'Marketing Management Text and Cases' with ISBN 9780789012333 and ISBN 0789012332.

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