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2012864

9780072967623

Marketing Management Text and Cases

Marketing Management Text and Cases
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  • Comments: The spine of a book is often the first to show signs of aging and frequent use, bearing the weight of repeated opening and closing. This wear might manifest as creases, cracks, or even partial detachment, but it also signifies that the book has been well-loved and thoroughly read. Such physical characteristics add a layer of history and character to the book, distinguishing it from pristine, untouched copies.
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Product details

  • ISBN-13: 9780072967623
  • ISBN: 0072967625
  • Publication Date: 2004
  • Publisher: McGraw-Hill Higher Education

AUTHOR

Quelch, John A., Lal, Rajiv, Rangan, V. Kasturi

SUMMARY

Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.Quelch, John A. is the author of 'Marketing Management Text and Cases', published 2004 under ISBN 9780072967623 and ISBN 0072967625.

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