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9780273693987

Marketing Management And Strategy

Marketing Management And Strategy
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Product details

  • ISBN-13: 9780273693987
  • ISBN: 0273693980
  • Edition: 4
  • Publication Date: 2006
  • Publisher: Prentice Hall PTR

AUTHOR

Doyle, Peter, Stern, Philip

SUMMARY

Peter Doyle (1943-2003), MBA, PhD, was Professor of Marketing and Strategic Management at the University of Warwick Philip Stern is Senior Lecturer in Marketing and Strategic Management at Warwick Business SchoolDoyle, Peter is the author of 'Marketing Management And Strategy ', published 2006 under ISBN 9780273693987 and ISBN 0273693980.

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