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9780333773192

Marketing Management A Value-creation Process

Marketing Management A Value-creation Process
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Product details

  • ISBN-13: 9780333773192
  • ISBN: 0333773195
  • Publication Date: 2007
  • Publisher: Palgrave Macmillan

AUTHOR

Jolibert, Alain, Dubois, Pierre-Louis, Muhlbacher, Hans

SUMMARY

Pierre-Louis Dubois is Professor at Universite Pantheon-Assas, Paris, France, and Director of the Economics and Management Doctoral School Alain Jolibert is Professor of Marketing at Universite Pierre Mendes, Grenoble, France Hans Muhlbacher is Professor of Business Administration at Leopold-Franzens-University, Innsbruck, AustriaJolibert, Alain is the author of 'Marketing Management A Value-creation Process', published 2007 under ISBN 9780333773192 and ISBN 0333773195.

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