127632
9780072472950
Marketing Management A Strategic Decision-Making Approach
by Boyd, J. R., Walker, Orville C., Mullins, John
8823
List Price
Discount
23% Off
You Save
$26.97
About this item
- Condition: New
- Provider: Bookjunction
- Provider Rating: 73%
- Ships From: STERLING HEIGHTS, MI
- Shipping: Standard
- Comments: New, US edition. Satisfaction guaranteed!!
370333
List Price
Discount
40% Off
You Save
$46.79
About this item
- Condition: Good
- Provider: Bonita
- Provider Rating: 0%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9780072472950
- ISBN: 0072472952
- Publisher: McGraw-Hill Higher Education
AUTHOR
SUMMARY
The text is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.Boyd, J. R. is the author of 'Marketing Management A Strategic Decision-Making Approach' with ISBN 9780072472950 and ISBN 0072472952.
[read more]
The ValoreBooks Guarantee
With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.
