5248426
9780073529820
Marketing Management: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing)
by Orville Walker, John Mullins, Jr., Harper Boyd
28
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Product details
- ISBN-13: 9780073529820
- ISBN: 0073529826
- Edition: 6
- Publication Date: 2006
- Publisher: McGraw-Hill/Irwin
AUTHOR
SUMMARY
Harper W. Boyd, Jr. was the Donaghey Distinguished Professor Emeritus of Marketing at the University of Arkansas at Little Rock.Orville Walker is the author of 'Marketing Management: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing)', published 2006 under ISBN 9780073529820 and ISBN 0073529826.
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