5248426
9780073529820
Marketing Management: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing)
by Orville Walker, Jr., Harper Boyd, John Mullins
28
About this item
- Condition: New
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- Provider Rating: 91%
- Ships From: Columbus, OH
- Shipping: Standard, Expedited
- Comments: ALTERNATE EDITION: Softcover, International Edition. International edition. Softcover. Same contents as US edition. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping, receive in 3-6 business days (most US addresses) See our member profile
Product details
- ISBN-13: 9780073529820
- ISBN: 0073529826
- Edition: 6
- Publication Date: 2006
- Publisher: McGraw-Hill/Irwin
AUTHOR
SUMMARY
Harper W. Boyd, Jr. was the Donaghey Distinguished Professor Emeritus of Marketing at the University of Arkansas at Little Rock.Orville Walker is the author of 'Marketing Management: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing)', published 2006 under ISBN 9780073529820 and ISBN 0073529826.
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