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9780470900529

Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History

Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History
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  • Comments: Illustrated. The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pionee

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  • ISBN-13: 9780470900529
  • ISBN: 0470900520
  • Publication Date: 2010
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Scott, David Meerman, Halligan, Brian, Walton, Bill

SUMMARY

Scott, David Meerman is the author of 'Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History', published 2010 under ISBN 9780470900529 and ISBN 0470900520.

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