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9781412021784

Marketing Led - Sales Driven How Successful Businesses Use the Power of Marketing Plans And Sales Execution to Win in the Marketplace

Marketing Led - Sales Driven How Successful Businesses Use the Power of Marketing Plans And Sales Execution to Win in the Marketplace
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Product details

  • ISBN-13: 9781412021784
  • ISBN: 1412021782
  • Publication Date: 2001
  • Publisher: Trafford Publishing

AUTHOR

Sirsi, Ajay K.

SUMMARY

The American Marketing Association has identified the pressing need for Sales and Marketing to work together as a strategic topic for business organizations. This book is for the professional looking to bridge the Sales - Marketing gap by harnessing the power of Marketing Plans and Sales executions.Sirsi, Ajay K. is the author of 'Marketing Led - Sales Driven How Successful Businesses Use the Power of Marketing Plans And Sales Execution to Win in the Marketplace', published 2001 under ISBN 9781412021784 and ISBN 1412021782.

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