Marketing Higher Education

Felix Maringe is a lecturer in the School of Education at the University of Southampton, teaching on a range of PGCE, marketing, management and leadership courses. He is also Chair of the Academy of Marketing Special Interest Group in Marketing of Higher Education. Paul Gibbs is Reader in Education at the University of Middlesex. He is widely published in educational, management and marketing literature in the UK, USA and Australia.Gibbs, Paul is the author of 'Marketing Higher Education', published 2008 under ISBN 9780335220328 and ISBN 0335220320.