Marketing Higher and Further Education An Educator's Guide to Promoting Courses, Departments and Institutions

Dr Paul Gibbs was manager of Edexcel Foundation's (the English vocational and academic examination and awarding body) higher education business and its BTEC brands, and is now Dean of the Business School at Intercollege, Cyprus. He is an experienced educational marketer and a member of the Chartered Institute of Marketing Michael Knapp has held a range of senior marketing and management positions in industry, including Marketing and Development Director of Golden Wonder-HP Ltd, and Managing Director of Dairy Crest Foods Ltd. He is now a business development consultant following his retirement in 2000 from the position of Corporate Marketing Director of Edexcel FoundationGibbs, Paul is the author of 'Marketing Higher and Further Education An Educator's Guide to Promoting Courses, Departments and Institutions' with ISBN 9780749432942 and ISBN 0749432942.