Name: Marketing Government and Social Services - John L. Crompton - Hardcover
ISBN: 9780471093657

by Crompton, John L., Lamb, Charles W.

Marketing Government and Social Services - John L. Crompton - Hardcover

by Crompton, John L., Lamb, Charles W.

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ISBN-13: 9780471093657
ISBN: 0471093653
Edition: 1
Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Crompton, John L., Lamb, Charles W.

SUMMARY

What is Marketing? Relevance of Marketing to Government and Social Service Agencies. Developing a Marketing Plan. Evaluating Marketing Efforts. Identifying Potential Target Markets. Selecting Target Markets and Identifying Sources of Unresponsiveness. Allocation Decisions: Equity Issue. Strategic Distribution of Services. Program Management. New Program Development. Diffusion of New Services. Program Retrenchment. Objectives of Pricing. Establishing a Price. Promotion: An Overview. Advertising and Public Service Announcements. Personal Selling. Publicity and Incentives.Crompton, John L. is the author of 'Marketing Government and Social Services - John L. Crompton - Hardcover' with ISBN 9780471093657 and ISBN 0471093653.

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