4497328
9780750653053
This text is a coursebook tailored specifically for students undertaking the Marketing Fundamentals module of the CIM Certificate. It is co-written by the CIM Senior Examiner for the Marketing Fundamentals module.Lancaster, Geoffrey A. is the author of 'Marketing Fundamentals, 2001-2002 - Geoffrey A. Lancaster - Paperback - REV' with ISBN 9780750653053 and ISBN 0750653051.
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