Name: Marketing for Keeps Building Your Business by Retaining Your Customers
Author: Furlong, Carla B.
ISBN: 9780471540175

by Furlong, Carla B.

Marketing for Keeps Building Your Business by Retaining Your Customers

by Furlong, Carla B.

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ISBN-13: 9780471540175
ISBN: 047154017X
Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Furlong, Carla B.

SUMMARY

Imparts a detailed strategy focused on keeping customers and getting more of their business. Develops a management planning guide for customer retention including effective methods for service and quality issues. Features the best practices of over 35 North American companies.Furlong, Carla B. is the author of 'Marketing for Keeps Building Your Business by Retaining Your Customers' with ISBN 9780471540175 and ISBN 047154017X.

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