Marketing for Congregations Choosing to Serve People More Effectively

Norman Shawchuck is an author and consultant for religious organizations. He earned his Ph.D. in 1974 in Organizational Systems from Northwestern University. Philip Kotler is the S. G. Johnson and Son Distinguished Professor of International Marketing at Northwestern University, Evanston, Illinois. Gustave Rath is Professor of Industrial Engineering and Management Sciences at Northwestern University, Evanston, Illinois. Bruce Wrenn is Assistant Professor of Marketing at Indiana University, Bloomington, Indiana.Kotler, Philip is the author of 'Marketing for Congregations Choosing to Serve People More Effectively' with ISBN 9780687235797 and ISBN 0687235790.